TouchingLight

Imagine taking a product off the shelf and a competing brands shelf display lights up! TouchingLight is an LED display which is simply placed on a retailer’s shelf where the price tags normally are. The display briefly lights up and grabs the customer’s attention and then fades away, using little energy and is an unaggressive nonverbal communication. The actual display is LED backlit only, meaning that normal labels of any message can be easily inserted into the display and changed regularly by store staff. 

Company Name: 
Swedbrand Innovations AB

Imagine taking a product off the shelf and a competing brands shelf display lights up! TouchingLight is an LED display which is simply placed on a retailer’s shelf where the price tags normally are. The display briefly lights up and grabs the customer’s attention and then fades away, using little energy and is an unaggressive nonverbal communication. The actual display is LED backlit only, meaning that normal labels of any message can be easily inserted into the display and changed regularly by store staff. 

TouchingLight is a shelf display that lights up when customers either touch or select a product off the shelf. In essence, when customers select a competing brand off the shelf, your display lights up, catching their attention!

The display briefly lights up and then fades away, using little energy and thus becomes an unaggressive nonverbal communication device. Further, it is portable and can be easily moved around in the shelf environment. The actual display is LED backlit only, meaning that normal labels of any message can be easily inserted into the display and changed regularly.

How does it work?

Through vibrations caused by taking a product off the shelf, the TouchingLight display briefly lights up, displaying the message in a bright light, shortly after it fades away using little energy. Hereby you're creating an opportunity to encourage a customer to make a last minute choice. TouchingLight increases the likelihood of sales for your brand. Furthermore, TouchingLight is portable and can be easily moved around on different shelves. The actual display is LED backlit, meaning that your normal labels can be inserted into the display and changed any time.

Why TouchingLight?

Applications and usage

  • Discount offer- Highlighting a reduced price (i.e. 10% off or similar)
  • Alternative offer- An alternative product is on offer (i.e. could be a competing brand making a similar product, competing for market share)
  • Multi price- If multiple items purchased (Discount is given if buying more quantity of the same item)
  • Combo offer- Combination of items purchased together (i.e. Chips reminded to buy dip, razor reminded to buy blades, coffee reminded of filters etc.)
  • Ecological choices- Remind customers about an ecological alternative (This product has eco labeling, like Fairtrade)
  • Marketing campaigns- Recipes are available for these items (Buy product and get recipes for free)

Facts

  • Attached- Display can be easily attached to any shelf system
  • Size- LED display: 95 x 50 x 2.3 mm
  • Backlit- Panel is illuminated from the back and removable plastic holder is placed on top
  • Battery- Mercury-free, recyclable batteries
  • Sensor- Sensor detects vibrations and sign lights up
  • Label- Typical labels that are easy to replace
  • Portable- Can be easily and freely moved around the shop
  • Green- No burden to the environment, no power wastage, as display only lights up when needed
Phone: 
+46736284968
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