innovation and insight in perfume sample packaging

I’ve never seen a perfume sample packaged like this before.

Encased in good quality coated card, the sample feels and looks classier than your average rip-the-foil-bit-off-the-ad-and-get-perfume-all-over-your-fingers or strip-of-glittery-power-that-smells-of-glue sample.

You pull the top tab and not only does the card start to look like a perfume bottle (with handy visual cues so you’ll recognise it on shelf in the shop or online), but the bottom simultaneously pops out and you have a fully functioning perfume spray bottle ready to go.


Just squeeze the middle and the perfume comes out of a spray hole in the top.  And there’s enough in there for several applications.

They’ve given me a fully functioning, stands-up-on-the-dresisng -table bottle of their perfume which I can apply in to wherever I’d normally wear it and in the quantities I’d normally use – so I’ll know I’m getting an accurate reflection of how it smells and lasts.  And I can have a couple of gos, i.e. just enough to possibly get hooked on the stuff.

This seems to me to be a massive improvment on smudging neat perfume from a magazine page onto your wrists.

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I’ve never seen a perfume sample packaged like this before.

Encased in good quality coated card, the sample feels and looks classier than your average rip-the-foil-bit-off-the-ad-and-get-perfume-all-over-your-fingers or strip-of-glittery-power-that-smells-of-glue sample.

You pull the top tab and not only does the card start to look like a perfume bottle (with handy visual cues so you’ll recognise it on shelf in the shop or online), but the bottom simultaneously pops out and you have a fully functioning perfume spray bottle ready to go.


Just squeeze the middle and the perfume comes out of a spray hole in the top.  And there’s enough in there for several applications.

They’ve given me a fully functioning, stands-up-on-the-dresisng -table bottle of their perfume which I can apply in to wherever I’d normally wear it and in the quantities I’d normally use – so I’ll know I’m getting an accurate reflection of how it smells and lasts.  And I can have a couple of gos, i.e. just enough to possibly get hooked on the stuff.

This seems to me to be a massive improvment on smudging neat perfume from a magazine page onto your wrists.

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