SPOON IN THE LID ADVANTAGE FOR SALAD RANGE

The good looks and convenience of RPC Superfos’s EasySnacking pack were key factors in its selection by Lithuanian food producer Viciunai Group for a range of surimi sticks and fish salads.

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In particular the special spoon in the lid feature of the pack makes the new VICI salads range – which includes Surimi sticks with shrimps in white sauce, Atlantic herring fillets in a mushroom sauce and 10 other delicious varieties of surimi and herring - ideal for eating on-the-go as the perfect companion for a picnic, a trip or at work. “We wanted a new type of pack for our new range of salads, and the 210ml EasySnacking™ appealed to us,” explains Erda Jurgaityte, Packaging Category Purchasing Manager at Viciunai Group. “The solution is completely new on our market and one of the biggest advantages of the package is the integral spoon, which is smooth and pleasant to touch.” Like the EasySnacking™ pot, the spoon is injection moulded. Beautifully designed and in one single piece, it is a pleasure to use and very easy to grasp by removing the self-adhesive label on the top of the plastic lid. As well as its outstanding convenience and functionality, the EasySnacking™ pot is also re-closable, stable and optimised for stacking – whether filled or empty. The pack won the Foodservice Packaging Association Product Innovation Award and has also received a ScanStar. The VICI salad range is available in supermarkets, petrol stations and other local stores, and as well as Lithuania, is available in Latvia, Estonia, Poland, the Czech Republic and, in the near future, Bulgaria. In addition, Viciunai Group is planning to launch a larger size, giving consumers the choice between a 150g and 250g pack.

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