Tamper-evident packaging is a broad category of packaging practices and technology that alerts the consumer of foul play or damage to the product during the B2C route. Learn more about Tamper Evident Packaging with some examples
In this piece we will focus on the benefits of tamper-evident packaging; besides the few obvious ones such as product integrity, TEP can help improve brand image and overall brand reliability. So let’s go over why you should tamper-proof your product.
REDUCED RISK OF DAMAGED GOODS
Tamper proofing could be something as simple as an added layer of plastic strapping that restricts boxes from being opened during shipment.
Since product damage usually leads to lost revenue and affects the brand image, it is better to safeguard products with tamper-evident packaging (in this case, tamper-resistant packaging would serve the same purpose as tamper-evident packaging.
TEP ensures higher product integrity and thus fewer returns, refunds, and replacements. This directly translates into larger profits in the long run.
INCREASED CUSTOMER TRUST
Consumers are more likely to put their trust in a product that clearly displays a commitment to health and safety. This is especially true for food and over-the-counter medicines and supplements. A simply added seal gives shoppers the satisfaction and sense of safety to buy certain products.
Safeguarded products do not only benefit the brand or the seller but also the buyer. The provision of good-quality products increases customer retention as it prevents them from wasting time on returns and replacements.
Reduced product loss due to improved packaging also means wider profit margins at reduced retail costs.
Safely packed products also increase reliability with retailers.
Watch out for our next blog to learn the difference between tamper-proof, tamper-resistant, and tamper-evident.