eCommerce in India is growing like anything but infrastructure still needs to develop to really sustain it. I think its growing since market needs it and bridges are built only when rivers are being crossed. Effective Packaging and right logistics are critical for the survival, growth and sustainability of E-commerce.
The Roles of Packaging in eCommerce:
eCommerce typically involves direct to consumer delivery and so packaging must perform number of critical jobs to maintain the expected value of the product. Some of the issues are:
· Inefficient packaging
· Frustration to open
· Frustration due to big boxes to fit into standard sizes and use of too many air pillows
So what is the solution? We really do not know but one solution could be On demand Packaging or customised packaging supplies on short notice for the small orders etc.
To fill this gap, we invite you to share your experience with us and also let us know if you are offering packaging solutions, materials, machines or anything to make eCommerce much more successful and we will then be happy to connect you with the right buyers.
The details can be emailed to info@packagingconnections.com
#packaging, #eCommerce, #packagingconnections.
