Since traditional plastic liners in cereal boxes are not widely recyclable curbside, Kellogg Europe tested new paper liners in boxes of Corn Flakes® at select Tesco stores in 2022. The trial produced thousands of cartons without a single modification to Kellogg’s production equipment or Tesco’s in-store processes.
The paper-based liners preserve the cereal’s freshness as effectively as its plastic counterpart and makes the entire cereal carton recyclable through more readily available methods.