Hardly any development in packaging technology offers so much potential for innovation and applications as printed electronics. Typical applications are the protection against product counterfeiting or product piracy, the monitoring of medication in pharmaceuticals, further product and usage information for consumers as well as promotion campaigns and events to increase customer loyalty. To see it work, visit the VDMA Technology Lounge in hall 5 / J38, where the VDMA presents ideas and solutions for tomorrow’s machines in cooperation with partners from industry, science and research.