Chanel has unveiled N°1 de Chanel, a new generation of eco-responsible beauty products that are formulated with up to 97% naturally derived ingredients, including 76% from the camellia flower.
The line includes anti-aging skin care, makeup and a fragrance mist. Furthermore, the packaging has been designed to minimize carbon footprint.
The Key Ingredient
The key ingredient of the collection is the red camellia, a flower with revitalizing powers. Chanel is sourcing camellia from its own open-sky laboratory in the town of Gaujacq, France, where it has created a unique botanical site dedicated to the camellia that fosters a “reunion” of science and nature. This region’s climate is very particular: it experiences the same average temperatures as Japan or the South of China, where the Red Camellia first emerged.
Products in the line include:
N°1 de Chanel Revitalizing Serum
N°1 de Chanel Revitalizing Foundation
N°1 de Chanel L’Eau Rouge Fragrance Mist
N°1 de Chanel Revitalizing Eye Serum
N°1 de Chanel Revitalizing Cream & Refill
N°1 de Chanel Powder-to-Foam Cleanser
N°1 de Chanel Revitalizing Serum-in-Mist
N°1 de Chanel Revitalizing Lotion
N°1 de Chanel Lip and Cheek Balm
N°1 de Chanel seeks to minimize its environmental impact with a strict formulation charter and packaging designed for a reduced carbon footprint.
The formulas contain up to 97% naturally derived ingredients and are suitable for all skin types, including sensitive.
N°1 de Chanel features packaging designed with sustainability in mind, without cellophane or paper leaflets. Containers are crafted with lighter-weight glass. Also, to further minimize environmental impact, the glass packaging is printed with organic ink.
The classic paper leaflet has been replaced with a QR code printed directly on the packaging, providing the product information digitally.