Judges deemed the bottle ‘Beautiful, sustainable and perfectly on brand’
This year’s World Beverage Innovation Awards attracted 155 entries from 20 countries in 21 categories.
The special edition bottle, manufactured by Ardagh Glass Packaging, was the outright winner in the Best Bottle in Glass category, scoring top place by all nine judges, who also commented on its ‘Dynamic, stylish design, aiming to highlight important themes’.
Based on an original concept by Frankenstein Design, the frosted blue glass bottle features an upward spiral design of 16 swirls, which symbolise people coming together in the spirit of inclusivity and collective progression.
Fredrik Kallqvist, NPD & Quality Manager Nordic, Ardagh Glass Packaging Europe comments:
“The Absolut Movement bottle is the result of a close partnership with the customer and, most importantly, a true team effort involving multiple departments and functions from concept design all the way through to final production.”