Cold-pressed juice brand Daily Dose has revealed a new look that it says is designed to better reflect its core philosophy of ’the juice, the whole juice, and nothing but the juice’.
The new visual identity, created in partnership with branding and design collective One Good Reason, is described as ”a confident statement of its values of quality, care, and sustainability”. It features a refreshed, vibrant colour palette and sharper typography, designed to help the range stand out on shelf.
The company explained that the new look is inspired by the rainbow of colours from the juices themselves, and also uses neutrals selectively in order to pop the words ‘Daily Dose’ on shelf.
The packaging has been redesigned to bring more ”emotion, clarity and foodie appeal”, leading to a more premium look that builds recognition while communicating the product’s quality and provenance.
