Core idea behind this design was to find a packaging which works both in-store and online according to the company
Various Perfume manufacturers are signing up for this concept and creating own looks according to their corporate design. This has resulted in high-end designs with embossing, gold foil and a printed inner carton. The spray pump included is reusable, promoting the sustainability aspect. The insert which fixates the mini-spray can also be reused and does not need to be disposed of. Fixation of the insert and the voucher was difficult: only cartonboard was able to meet all the requirements of this packaging.