The design team developed a form fill seal horizontal packaging machine for a stand-up pouch that operates with six different materials and turns paper laminate into the vessel for the products. With a practical use design and innovative labeling, it clearly captures attention and enhances user experience, offering premium quality, convenience and customization for on-the-go, personalized tea infusion or coffee brewing. The coffeebrewing system combines the richness from a French press and the finer filter taste profile from a pour-over and the teabrewer design allows natural whole leaf infusion teas to be steeped, resulting in almost exactly like that known from a good old teapot. The choice to omit any use of metals in the packaging materials, the shift to wind power generated energy, and the pouch’s reusability represent a highly advanced sustainable profile. The small scale, pour spot, stand-up pouch and effectively designed front labels with on-pack messaging come together to create a positive user experience.
