January 2019

It is a reality that with age comes a whole new world of challenges. For example, gripping packaging can become harder, as can opening certain items. Deploying innovative packaging solutions that can help consumers overcome these issues is critical if brands are going to appeal to this important demographic.

Unilever’s  Cif Brand is utilising AR on ecorefill; a new innovation in the home cleaning category, allowing consumers to reuse their spray bottles. AR is used to demonstrate how to activate the ecorefill via a connected pack experience whilst also highlighting how to fully recycle the packaging and reuse the bottle for life. Other ‘exciting’ features are also available from the scan.