Smurfit Westrock is redefining the way beverage multipacks are bundled with the launch of EnduraGrip®, a versatile, paperboard-based bottle handle carrier designed to eliminate traditional plastic clips and elevate both performance and sustainability in packaging. smurfitwestrock.com
As brands and retailers increasingly prioritize eco-friendly alternatives to plastic, EnduraGrip steps in as a practical, high-impact solution that meets the demands of today’s supply chains and consumer expectations. Built from responsibly sourced paper fiber, this innovative handle carrier replaces conventional plastic “dog bone” clips with a renewable material that is stronger, easier to carry, and fully customizable. smurfitwestrock.com
Durability Meets Sustainability
EnduraGrip isn’t just paper—it’s engineered to be durable enough to secure multipacks of bottles through handling and distribution, from loading docks to retail shelves. The robust design maintains strength under stress, offering brands confidence that products remain protected throughout the supply chain without reliance on single-use plastics.
More importantly, by shifting from plastic to paperboard, EnduraGrip helps companies meet their sustainability goalsand reduce environmental impact. The paper-based handle supports recyclable packaging streams, aligns with growing consumer demand for greener packaging, and contributes to broader corporate environmental commitments.
Branding and Consumer Appeal
Beyond sustainability, EnduraGrip brings significant branding advantages. Its fully printable surface—enhanced with a proprietary clay coating—allows for bold, high-quality graphics that attract attention on shelf. This turns what was once a purely functional component into a marketing asset, helping products stand out in crowded retail environments.
Consumer convenience is also front of mind. EnduraGrip handles are designed to be easy to carry, simple to remove, and comfortable in hand, making the multipack experience more user-friendly without the need for tools or awkward clips.
Scalable and Flexible Integration
EnduraGrip accommodates a wide range of bottle shapes and sizes, making it suitable for diverse beverage formats—from sleek-neck bottles to larger formats. It also supports multiple application methods—including manual, assisted, retrofit, and automated systems—providing flexibility for packaging operations of all scales.
By combining sustainability, brand-enhancing design, and practical performance, Smurfit Westrock’s EnduraGrip stands out as an innovative packaging solution that helps move the industry past plastic while elevating product experience across the entire value chain.
