July 2020

New data has revealed that speciality security printer Eltronis has successfully aided the resurgence of two pharmaceutical brands that saw massive falls in sales due to Russian counterfeiters. Pharma companies Biotehnos and Rompharm, both based in Romania, had seen significant declines in sales of their Alflutop and Rumalon brands in Russia. On investigation, it became apparent that the success of both brands had made them a lucrative target for counterfeiters, to the extent that almost half of the branded drugs in the Russian market were showing as fake.

Information: Behind many popular brands lies an interesting history and many intriguing stories. An important anniversary can be an opportunity to bring these stories to life, particularly on the brand’s packaging.

The global marketplace for the printing industry in Europe is irreplaceable. Dresden/Düsseldorf, 21 July 2020 - KAMA GmbH, a manufacturer of die cutting and finishing machines and folder-gluers, has confirmed that it will be taking part in Drupa 2021. “For our industry, Drupa is the only global marketplace in the western hemisphere and therefore irreplaceable”, emphasises KAMA CEO Steffen Pieper.

Is your packaging doing what it takes to engage today’s consumers from the store shelf? Today’s consumer craves a personalized brand experience. This preference can have a meaningful impact when it comes to brand loyalty and profits. As brands compete for consumer attention, 81 percent of shoppers have tried something new because the package caught their eye.

Whenever individually marked components are painted the inscription has to be protected against the paint in order to be readable again after the painting process. Schreiner ProTech’s portfolio includes a label with a paint mask attached to the marking label. Following the inscription of the 2D code, the folding paint mask is applied by means of its folding mechanism.