With the rising awareness of food safety, more and more people are paying closer attention to food labels. However, do labels reflect the true nature of food? For instance, expired food products are disposed of as trash. But the truth is that food does not go bad the instant the use-by date expires. Food starts rotting the very instant it dies. If kept in a good temperature condition, it might be edible even after the expiration date has passed. They have doubts about the expiration-date culture which rarifies the sense of appreciation towards food.