It comes hot on the heels of complaints by customers about its new mince packaged in vacuum-sealed plastic.
But Sainsbury's has announced another shakeup that's designed to help the environment.
This time the grocery giant has removed single-use plastic trays from its whole chicken range.
That means the birds will only be covered in recyclable film.
It affects all five products in the range, which includes Sainsbury’s British Fresh Whole chicken in extra small (0.9-1.35kg), medium (1.6kg), large (1.9kg) and extra large (2.1kg).