This will include WPO supporting AIPIA on the technology of material science, which is particularly important in active packaging. In turn, AIPIA will support WPO’s agenda of encouraging sustainable and appropriate packaging innovation.
The two organisations have already been cooperating at various events, including ProPak and CPHi exhibitions in Asia, MENA, and South Asia. They will endeavor to develop joint agendas wherever possible to further the creation of smart packaging solutions that meet the goals of the global industry and particular market needs.