November 2024

Sunshine Botanicals has unveiled a rebrand designed to meet evolving market trends and consumer demands for authenticity and wellness.

The rebrand enhances its green beauty ethos while improving customer experience withnew eco-friendly packaging, per CEO Emily Fritchey. The refresh reflects the brand’s holistic approach to skincare, harnessing earth’s natural elements—earth, air, fire, metal and water—to develop formulations that rejuvenate aging and problematic skin, per marketers.

At SXSW, Tide evo’s debut will begin a new chapter in laundry's evolution, from soap to detergents to powders to liquids to PODS, and now, to fiber tiles – the form of the future. Rooted in addressing consumers' everyday challenges, Tide evo emerges as a step forward in innovation, seamlessly blending a reduction in effort and environmental impact of laundry – continuing Tide's commitment to contribute positively to the planet and deliver superior cleaning.

he study led by experts from the University of Portsmouth, UK and the Flanders Marine Institute, Belgium, looked at how two different types of plastic break down when tested in extreme conditions.

Selected BIPA customers will be able to receive products in reusable packaging until the end of the year and will be able to return the packaging to receive a BIPA voucher.

“With BIPA and the REWE Group, another strong shipping customer is testing our reusable packaging and Post Loop,” said Sonja Aboulez, business area manager parcel Austria, Österreichische Post. “This not only makes the transportation of products a lot more sustainable, but also the packaging solution itself. BIPA customers can thus directly contribute to a sustainable shopping experience.”

New cardboard packs for Zespri kiwifruit sold by UK retailer Tesco have apparently raised consumer awareness of the brand and contributed to increased sales that were ‘beyond expectations’.

Ravenwood Packaging, which provided so-called ‘linerless’ label technology for the packs’ lid section, said the design had enabled Zespri to move away from the traditional plastic flow wrap format as it embarked on its first major supply contract with the leading British supermarket chain.

Westfalia Fruit, a leading multinational supplier of avocados and other fruits, is committed to utilising all parts of the avocado across the supply chain. As an example, they’ve developed a proof of concept for paper made from 25-30 percent avocado waste, demonstrating their efforts to minimise waste and maximise resource utilisation. 

ExxonMobil, working with key partners, has developed a fully recyclable thermoformed packaging product featuring 95 percent polyethylene (PE) content. The Houston-based energy company says the new packaging design offers a high oxygen barrier, “excellent” optics and enhanced puncture resistance while maintaining optimized formability for hot fill and aseptic applications in the food and beverage sectors.