Keeping in view the niche markets Kashmir crafts cater to, IICT & NIFT together have developed innovative packaging in GI registered crafts of papier mache, shawl, tweed, khatamband and carpet.
In a statement issued here today, Director IICT, Zubair Ahmad, described packaging as an inseparable part of the famed Kashmir handicrafts, which facilitates its foray into international markets in a big way. “Time has come for artistic packaging to create a unique unboxing experience of the famed arts of Kashmir and boost its market value,” he stated.