Well said. Innovations should be such that they give atleast one the following -
Attracts consumer in retail by the attractive design
Gives value addition
Provides consumer convenience or ease in specific features like opening or closing.
Infact end users can get many such innovations through "books" dedicated for packaging in FMCG, Cosmetics and Pharma. For details, check this link -
http://www.packagingconnections.com/offers/packaging-innovations-fmcg-p…
Packaging innovations might be innovative in different ways; it could be simple communication or a functional innovations, may be its innovation in graphics or sometimes in the type of material, But you are right that in any case, it should not compromise the quality of the product packed and the first thing it should offer is the protection to products to meet the optimum qulaity followed by the cost and convenience to open.Opening the packs and using them rightly could be nightmare many a times. in fact its my continuous issue everytime I travel in India and try to open the coffee sachets in my room. Even the coffee sachets are by the great companies like Nestle and TATA but they need the scissors to open them, why can't they think about the convenience for the consumer so that they will appreciate them every morning
Innovations could be in various ways..
1- It should have user convinency and shelves visibility.
2- could be design innovation
3- Innovations in functionality aspects
4- Could be in feasibility
There are so many ways where packaging innovation can work and serve the society to add value to the customers life.
Comments
Packaging innovations might be innovative in different ways; it could be simple communication or a functional innovations, may be its innovation in graphics or sometimes in the type of material, But you are right that in any case, it should not compromise the quality of the product packed and the first thing it should offer is the protection to products to meet the optimum qulaity followed by the cost and convenience to open.Opening the packs and using them rightly could be nightmare many a times. in fact its my continuous issue everytime I travel in India and try to open the coffee sachets in my room. Even the coffee sachets are by the great companies like Nestle and TATA but they need the scissors to open them, why can't they think about the convenience for the consumer so that they will appreciate them every morning