Speaking on the launch of the report, Elopak’s Sustainability Director Marianne Groven stated, “To be sustainable in business is not only possible, it is highly necessary. Maintaining healthy growth without exploiting natural or human resources is essential.” Sustainability is at the heart of Elopak’s mission to provide consumers with a natural and convenient alternative to plastic bottles that fit within a low carbon circular economy. The company has previously recorded a number of key environmental milestones including the reduction of its emissions by 70 per cent between 2008 and 2018 and the attainment of carbon neutrality in 2016. In the introduction to the report CEO Thomas Körmendi sets out the context for Elopak’s ever-strengthening focus on sustainability stating, “2019 was a year of many global challenges. We saw teenagers on strike for climate change. We saw the Amazon on fire. We saw hurricanes and flooding, and terrorist attacks. We saw politicians struggling to agree on how to tackle the global challenges ahead. Lately we have also seen how the whole world can rapidly change and adjust to forces greater than ourselves.” “We recognize our part in the global struggle to preserve the planet for future generations,” Körmendi continues. “In 2019, Elopak strengthened the focus on sustainability, thoroughly embedding sustainability as part of our overall business strategy. A set of goals and strategic initiatives were anchored in the Board of Directors and several projects have been initiated in various business units. Elopak was one out of 87 companies, and the first packaging company, to lead the way towards a 1.5°C future at the UN Climate Action Summit,” he explains. As one of the first companies to have signed up to the Science Based Targets initiative commitment to keep the rise in global average temperature below 1.5°C, Elopak continues to push itself towards new sustainability goals. These include a 55 per cent reduction of internal GHG emissions by 2030, and a 16 per cent reduction in emissions across the value chain by 2030 from a 2017 baseline, as approved by the Science Based Targets initiative. Other targets include a 70 per cent recycling rate in the EU and Canada by 2025, a sustainability evaluation of key suppliers by 2022, and 100 per cent certified forestry in Elopak cartons. Innovation is set to play a key role in helping Elopak meet its ambitious targets going forward, with the company increasing R&D spending by 25 per cent between 2017 and 2019. Recent innovation efforts contributed to the launch of Elopak’s most environmentally friendly carton to date – the Pure-Pak® Imagine. Launched in 2020, the carton is a modern version of the company’s original Pure-Pak® carton, containing 46 per cent less plastic and designed with a new easy open feature. It has no plastic screw cap and is 100 per cent forest-based made with Natural Brown Board.
The team from ProAmpac, formerly RAP, invites LUNCH! 2021 attendees to visit Stand D 50 for the industry debut of RecycAll Freshpack. A market first, the RecycAll Freshpack sandwich skillet is an all-fiber sandwich skillet with a window, considered plastic-free in the United Kingdom and Europe. We are proud to show the food-to-go industry at LUNCH! 2021 our RecycAll Freshpack sandwich skillet, the first all-fiber sandwich with a window, considered plastic-free in the UK and Europe. It provides much easier recycling for consumers. Visit Stand D-50,
Harro Höfliger uses the potential of smart glasses in order to optimally support his customers even over long distances. For example, machine operators on site can wear such high-tech glasses, while a service specialist tracks the wearer's actions in real time from their location.
An important area of application is support with troubleshooting in production or during commissioning. "When looking for the causes of errors, smart glasses make work easier for both the machine operator and our service people," says Luise Räuchle, Product Manager Digital Solutions. “A specialist from Harro Höfliger is connected to the search live - and interacts as required, for example with information on important checkpoints or with the display of documents in the field of vision. We offer quick and professional help. "
The principle also works the other way around: Customers can see from a distance when the Harro Höfliger experts wear smart glasses, for example during final acceptance. According to Luise Räuchle, this is not only a clear advantage in times of Corona: “There are no long travel times. At the same time, we offer the opportunity to at least feel like being there on site. "
Enter, blockchain. A distributed, digital ledger that can record every transaction ever made on multiple systems. It is a highly reliable technology for businesses looking to achieve end-to-end traceability and surveillance along their chain, on a global scale.
Already through blockchain, consumers are able to view information on the product inside the box – from the exact farm where fruit was grown to the weaver of a cotton bedsheet – via a QR code or barcode.
However, consumers are increasingly scrutinising the sustainability of the product’s packaging. As such, experts at DS Smith predict blockchain will also be used to demonstrate both the sustainability of the packaging and inform consumers of the best way to recycle it.
Alan Potts, Design and Innovations Director at DS Smith said, “It’s no longer enough to ensure the integrity of a product being purchased. Businesses will only succeed if they can deliver on customers’ expectations of the sustainability of the whole package – and that includes what’s on the outside. That’s why technologies like blockchain, which are capable of dealing with an incredibly complex supply chain, are so important for us to harness to achieve a true circular economy.”
Another emerging technology highlighted by the report is Artificial Intelligence (AI) which is continuing to push the boundaries. For example, DS Smith has worked with customers to create innovative algorithms that unlock space saving opportunities in e-commerce. Unpublished business cases illustrate 23% higher fill rate for a large FMCG player, up to 51% savings in packaging costs for a leading logistics company, and a 22% reduction of void fill for an electronics company.
However, to be implemented effectively, different stakeholders involved in the global supply chain will be expected to work together, allowing them to deliver a unique offering to customers and keep prices low.
If you’re in a business that frequently transports materials, you probably need industry-grade bulk bags. Bulk bags are heavy-duty and durable bags, and some call them bulk containers or super sacks. Most bulk bags are woven and used in transporting heavy loads, usually carried by a forklift.
Bulk bags are versatile as they’re designed for different types and uses. As such, these bags are the go-to option when moving and storing agricultural food, chemical, and construction products.
Starting in September, specially marked versions of Nerds Gummy Clusters and Rainbow Nerds Theater Boxes will come with a receipt that can be uploaded to nerdscandy.com/dnd. On the site, visitors can start an exclusive "Restoring Harmony" campaign that includes a PDF adventure and character sheets based on the Ferrera-owned candy's mascots.
The packaging also promotes a sweepstakes running through the end of the year that offers prizes like a D&D Starter Set and Player's Handbook. The effort shows Nerds deepening its content strategy at a time when interest in tabletop gaming is high.
Nerds is providing consumers with a piece of content-rich storytelling through its collaboration with Wizards of the Coast's Dungeons & Dragons game. D&D, which debuted in the '70s, is a bedrock of nerd culture, providing a clear link to the Ferrera candy's brand name. But gaming has also grown increasingly mainstream, with tabletop offerings seeing an explosion of popularity in recent years.
As part of the tie-up, D&D designed a special campaign for Nerds that features its cartoon mascots. In D&D terms, campaigns are rough outlines of an adventure that a Dungeon Master — the game's chief storyteller and wrangler — can fill in with improvisational help from players who role-play as different characters in a fictional fantasy world.
Each Nerd candy color has been converted into a different D&D archetype, with orange serving as the fighter class, pink as the rogue and purple as the wizard. There are six classes in total that can be unlocked by uploading Nerds receipts, while the "Restoring Harmony" campaign can be completed in under an hour. The story is intended to be family-friendly — though entrants must be 13 years or older — and accessible to D&D newcomers. Thematically, Nerds is emphasizing D&D's focus on teamwork and how bringing different ways of thinking together can make problem-solving easier.
On the marketing end, the candy brand is trying to link a packaging play closer to digital channels. To sign up for the D&D experience, users can enter their email address and personal information, including their full name, address and date of birth, along with a photo of their receipt. That information might prove valuable in informing future marketing efforts, especially as marketers contend with the deprecation of targeting tools like third-party cookies.
For D&D, the promotion may bring on newcomers in the coveted Gen Z age range. The tabletop game has experienced a resurgence in interest after playing a prominent role on hit shows like "Stranger Things." The pandemic has not slowed D&D play, as sales jumped 33% year-on-year to their highest levels ever in 2020 as people sought entertaining ways to stay connected to friends and family.
Other marketers have tried to capitalize on the current tabletop role-playing craze. In 2019, burger chain Wendy's introduced a homegrown take on the concept called "Feast of Legends" in partnership with global entertainment brand Fandom. The game was marketed with the help of Critical Role, a popular role-playing franchise.
Publication 'Transition Time! A circular economy for plastics'
In the publication 'Transition Time! A circular economy for plastics' gives the coalition insight into the plastic challenges, shares innovative cases and provides specific recommendations to stimulate joint action. This publication was presented on January 13 by Jan Peter Balkenende, chairman of the DSGC, to the Dutch cabinet and Frans Timmermans, Executive Vice-President European Commission & European Green Deal. “A transition of this magnitude requires shared values and the willingness of various partners to create a responsible society in which plastic - which is now too often regarded as waste - is a source,” says Jan Peter Balkenende.
The benefits of the transition are enormous. In a circular economy, the amount of plastic in the environment will radically decrease. At the same time, energy and water consumption will decrease significantly, as will CO2 emissions. New technologies can be scaled up to innovative applications to ensure that plastic retains its value as a secondary raw material.
Frans Timmermans agreed while receiving the publication that the plastic issue must be tackled together. “This publication is urgently needed: we want to significantly reduce the amount of plastics and plastics that are incinerated in the EU and bridge the price difference between new plastics and recycled plastics. We will focus on this when revising various guidelines. ”
Collaboration between governments, knowledge institutions, civil society organizations and the business community is crucial in order to jointly close the chain. DSGC members describe innovative cases from their own practice, in which they show how they contribute concretely to closing the plastic chain together with stakeholders. The shared knowledge & experience can be a source of inspiration for other companies to also invest in a circular economy. For initiatives to develop into impactful sustainable solutions, both harmonized policy and effective legal frameworks are of great importance, for which the DSGC shares specific recommendations.
Value chain stages
The publication covers all stages of the value chain:
Promoting Principles of Circular Design : Ensuring that plastic can become a new secondary raw material.
Conscious Customer & Consumer Use : Ensuring that plastic is preserved within the economy
Championing Collection Infrastructure : Establishing effective and harmonized collection systems
Sustainable Production & Innovate Recycling : Scaling up renewable raw materials and advanced recycling
Collectively Closing the Loop : Creating impact through international collaboration across the entire value chain
Bübchen will save 116 tonnes of plastic in 2021 alone with its new bottle* made from 100 percent recycled plastic. The environmentally friendly packaging and its mildly caring contents are promoted in stores by an equally sustainable, circular ready sales display from DS Smith.
Even from a distance, the secondary placement in the form of the iconic Bübchen bottle draws attention to the popular baby and children's care products. The natural coloured corrugated board of the display corpus, printed in the brand's strong blue, impressively emphasises the ecological claim that the market leader in the Kids Care segment in Germany pursues with its rPET packaging. The corrugated cardboard used for the display corpus is therefore also made of 100 per cent recycled material, which can be reused many times as a fibre-based material. The successful mix of product presentation, sustainability and functionality was worthy of an award from the jury of this year's German Packaging Award. They chose DS Smith's brand-appropriate sales display as the winner in the category ‘product presentation’.
Bübchen has been protecting delicate baby and children's skin for over 60 years. "And what is gentle on the skin should also be gentle on the environment," says Sarah Elin Vogelpoth, Trade Marketing Manager at Bübchen Skincare GmbH, explaining the company's latest sustainability offensive. "As a pioneer in the field of baby and children's care, we have been producing in a climate-neutral way at our production site in Soest since this year. The conversion of our blue Bübchen bottles to 100 per cent recycled plastic* makes a significant contribution to this." From baby and children's shampoo to cream care bath to lotion, milk and baby oil, the new rPET bottles have been on the market since January. "The secondary placement, with which we are giving them an eye-catching presence in retail outlets throughout Germany, is of course intended to be just as resource-saving and recyclable," emphasises Sarah Elin Vogelpoth. "In cooperation with our strategic partner DS Smith, we have found the perfect solution."
In order to optimally communicate the topic of sustainability at the point of sale, the display corpus of the goods-carrying ¼ Chep solution from DS Smith not only consists of 100 per cent recycled corrugated cardboard. As a mono-material solution, it can be easily returned to the recycling loop after use. Completely in line with DS Smith's sustainability strategy "For Now and Next", where one of the goals is to produce 100 per cent recyclable or reusable packaging by 2023. The logo, brand message and the blue of the "bottle cap" were printed directly onto the brown corrugated cardboard. The prefixed element, which indicates the environmentally friendly rPET bottle at the top of the display, was printed on white paper. The brown corrugated board was deliberately not lacquered.
With its unusual design, the DS Smith display is a real eye-catcher on the sales floor. In XXL format of the iconic blue Bübchen bottle, the secondary placement arouses curiosity about the new ecological packaging of the popular baby and children’s care series. The appealing product presentation on two levels ensures an unobstructed view and easy access to the Bübchen products, which are also being used by more and more adults for the gentle care of their own skin.
In addition to the choice of materials and the brand-appropriate design, which appeals to parents and environmentally conscious consumers alike, the secondary placement convinces with its easy handling. Thanks to the pre-glued display sleeve, it can be easily assembled and filled by the confectioner and is stable enough to carry the heavy weight of the product without any plastic. Once it arrives at the retailer, all that remains to be done is to remove the cover and the sale can begin.
TriMas Packaging expands caps portfolio with acquisition of Affaba & Ferrari
TriMas Packaging, which consists primarily of the Rieke®, Taplast™ and Rapak® brands, sees the EU directive coming in three years on fastened lids and closures as an industry-wide challenge. The group has proactively made significant investments in this field. At the end of 2020, TriMas announced the acquisition of Affaba & Ferrari, a manufacturer of precision closures for the food & beverage industry, as well as for industrial product applications.
“Affaba & Ferrari supplements our existing food & beverage and industrial product offerings, adding new blue-chip customers and a state-of-the-art manufacturing operation to our European base. Affaba & Ferrari offers proprietary product designs and production capabilities for aseptic applications. The company has earned important food packaging safety certifications, such as the British Retail Consortium/Institute of Packaging (BRC/IoP), the Global Standard and the Food and Drug Administration/Interstate Milk Shippers (FDA/IMS) Compliance, all of which will ultimately enable us to expand our current product offering for our global food & beverage customers,” said Fabio Salik, President of TriMas Packaging.
Affaba & Ferrari, located in Borgo San Giovanni, Italy, designs, develops and manufactures proprietary precision caps and closures for customers throughout Europe with plans to expand this innovative technology globally. The innovative product offering includes aseptic caps for juices, dairy products and sport isotonic/energy drinks, as well as tamper-evident, child-proof, flex-spout and further caps and closures used in food & beverage, agrochemical and industrial applications.
An important step forward
Affaba & Ferrari has decades of expertise and extensive experience in this field, regardless of EU requirements. “Our customers need to be aware of the possible measures they need to adopt and investments they need to make at an early stage, in order to implement against the regulatory backdrop,” says Howard Manning, VP Closure Product Division. All manufacturers of soft drinks, still-water products, aseptic drinks and beer in the EU must convert their systems by July 2024.
With this goal in mind, TriMas Packaging has accelerated advancements in the field of closures. The innovation leader announced that it will be introducing tethered caps to the market by the end of 2021. The products will feature a new screw and flip concept with a self-locking hinge that ensures food protection, while facilitating convenient consumption and reducing the impact of plastic caps on the environment.
Adhesives are widely used in the packaging industry for various purposes; for forming, sealing and labeling boxes, bags, and other types of containers. However, not all adhesives are the same in their qualities. Based on application, some are stronger, some are more permanent, and some stick quicker than others.
To understand how these features can be varied and controlled, let’s go over the 3 forces that are considered while designing a pressure-sensitive adhesive: