FMCG Packaging

Grove Co., Grove Collaborative's flagshift brand, is celebrating Earth Month with a rebranding and repackaging initiative. Grove Co. is unveiling a new identity to enhance its visibility on retail shelves and underscore its commitment to reducing plastic.

Grove Co. says it chose aluminum packaging for its scalability and sustainability. "The packaging highlights the brilliance of brushed aluminum as a symbol of reduced-plastic swaps while also delivering a counter-worthy sustainability badge customers will be proud to showcase," the brand states. 

As consumer packaged goods (CPGs) in the United States reassess their packaging strategies in response to Extended Producer Responsibility (EPR) policies aiming for more sustainable packaging, European CPGs are also confronting stricter requirements under the European Packaging and Packaging Waste Directive (PPWD). By 2030, brand packaging in Europe must be either 100% recyclable or reusable.

At a Glance

• Costco’s new package incorporates recycled content and is fully recyclable
• There was a polymer change for the custom-engineered track-and-slider closure
• Plastic tub-to-pouch switch reduces plastic use by 1.2 million lb yearly

A trio of collaborative plastic packaging suppliers has been honored with a World Packaging Organisation 2024 WorldStar Award for developing a child-safe, fully recyclable pouch for water-soluble laundry detergent packets called “pacs”.

• Beiersdorf is making further progress both in climate protection and in building a circular economy through more sustainable aluminum packaging.
• All deodorant aerosol cans filled at the new plant in Leipzig will contain at least 50 percent recycled aluminum and have a lower weight thanks to material reduction.
• The more environmentally friendly aerosol cans reduce CO_2e emissions by 58 percent.

udget supermarket chain Aldi has partnered with sustainable packaging company Frugalpac to introduce what is claimed to be the UK’s first supermarket own-brand paper wine bottles.  

The retailer will offer its Cambalala South African Shiraz (£7.99/$10.19, 75cl) and Cambalala South African Sauvignon Blanc (£7.99, 75cl) in Frugalpac’s lightweight paper bottles. 

Snacks like sugar coated nuts, chocolate or dried fruit are typically packed in pouches. As the material tends to be sturdy, there is a risk of using too much effort when opening the pouch, increasing the risk of breaking it altogether.

Walki is now introducing a new, easy-open pouch concept for the fast-growing snack segment.

“We set out to innovate a pouch that consumers can open in a controlled and easy way”, explains Andreas Rothschink, Head of Product Development and Technical Service, Consumer Packaging (Business Area) at Walki Group.

Spokane, Washington-based Clearwater Paper Corp., has announced a collaboration with Chicago-based specialty film manufacturer Charter Next Generation (CNG) for an early-to-market initiative to include advanced recycled polyethylene (PE) in Clearwater’s private label tissue packaging offerings. Clearwater says the purchase of this material in the place of traditional resins helps give new life to some plastics otherwise headed to landfills.

Designed in-house by PepsiCo Design + Innovation, aims for greater accessibility and inclusivity by differentiating from traditional energy drinks.

The new design features a burst of colours seek to resonate with a broader audience of energy drink consumers by adopting a new flavour-forward look and feel.

The new look maintains the iconic star logo while introducing simplicity and a ‘universal appeal’, catering to a broader, more modern audience.

Tata Tea Premium, a prominent flagship brand within the extensive Tata Tea portfolio, is celebrating India's diverse cultural heritage through its #DeshKaGarv initiative on Independence Day. By embracing this initiative, the brand is honouring India's multifaceted art, diverse culture, and rich heritage.

The business said online ordering of fresh ingredient meal kits has ‘soared’ over the past few years. One client was said to be dissatisfied with its existing packaging for individual hens’ eggs. Antalis explained the die-cut box took over 40 seconds to assemble and pack. With over 8,000 eggs per week sometimes being sent, it was both laborious and costly.