Guerlain, one of France’s oldest perfume and cosmetics houses, is using the latest end of line and traceability technologies from Sidel to fight counterfeiting. Sidel’s combi packing/palletising solution for bottles in cartons is also delivering product care and compactness on Guerlain’s new line for advanced skincare.
The solution is now in place at Guerlain’s main production site near Chartres, France. Guerlain is a subsidiary of luxury goods house LVMH and this facility, known as La Ruche (the beehive), is at the heart of France’s ‘cosmetics valley.’