EUBP criticises biased interpretation of EEA study on biodegradable and compostable plastics: consumers do understand value and proper end-of-life of compostable plastics
Berlin, 9 September 2020 – In response to the new report “Biodegradable and compostable plastics – challenges and opportunities” by the European Environment Agency (EEA), European Bioplastics (EUBP) highlights the need to acknowledge successful precedents in the deployment of these innovative materials in collaboration with a receptive community of consumers. Unfortunately, several media outlets made use of a biased interpretation of the report to draw a distorted picture of biodegradable and compostable plastics.
News:Old and well settled businesses, brands and products demand least marketing or advertising efforts because these already have made their place in the society and are deeply rooted. These usually have a huge or small fan following or a range of brand loyal customers who hardly change their brands and remain stick to these. Thus such businesses keep enjoying the status of being well-established and most of the times remain indifferent of the ups and downs of the markets because their brand loyal customers never shun buying their products at any cost and in any situation. Contrary to it, those who are new in the realm of business or are dealing in new types of products which are not deeply rooted in the society and a larger section of the society don’t know about these, really have to work hard to make their name, to become famous, to become established, to make brand loyal customers and to maintain at least a minimum level of sales without major ups and downs. Such businesses also have to launch massive advertising campaigns in order to boost their brands. Same is the case with the products like e-liquids which are comparatively newer in the market so in order to increase their sales, the owners of such products and brands have to chalk out comprehensive strategies in order to increase their sales. In this regard, they should not consider any option as useless and should try their level best to make their footprint in the market by utilizing their full capacity and by utilizing every single aid they may find. Like all other packaging requiring businesses, the businesses or brands of e-liquids too can utilize e-liquid boxes as more as possible in order to increase their sales but to do so they have to structure their sales strategy accordingly focusing on the proper utilization of every aspect of the marketing and sales. Custom printed e-liquid packaging boxes with logos can be used to enhance the sales of e-liquids in many ways. Here we will discuss some of these. Retail Packaging Retailers play key role in every business. Almost thousands of people visit retail outlets daily. Many customers visit more than one shop and many visit the same one for many times. These customers walk into the outlets and wander about in search of the things they may need. In the meantime, they come across many things placed on the shelves of the outlets. If the things are beautiful, glamorous or attractive, these will succeed in catching the attention of the customers and they will find themselves helpless to stop before such things while passing. And if the things are not beautiful or attractive they will pass without noticing these. Hence, the retail outlets provide a wonderful opportunity to almost all, and especially the new manufacturers to introduce their stuff with the customers directly even without spending a penny on the massive advertising campaigns that have of course become very costly nowadays. Now it is totally up to the manufacturers to focus on the beautification of their products as more as possible and become able to grab a lion’s share from the market. Same formula can be and should be utilized by the manufacturers of e-liquids. If they make it a rule to pack their products in customized e-liquid retail boxes shaped uniquely, designed artistically, printed glamorously and made decently, they will surely become able to win the attention of the customers who may visit the retail outlets even not to buy e-liquids. Thus just through decent and elegant retail packaging the producers of these liquids can not only increase their sales but can also make their produce famous which is doubtlessly very important for every brand. Moreover, if the producers of these products ensure to inscribe or print the introduction of their produce on these customized retail packaging boxes it will prove an additional aid for them and their expected customers will not have to ask anyone about the ingredients and characteristics of their produce. Display Boxes Custom display boxes have also gained a lot of importance from advertising aspect. The things placed on the shelves of the retail outlets among the host of thousands of other things hardly become able to grab any attention whereas the things packed in a display box and placed at any prominent spot in a retail outlet become able to catch the attention of more and more customers who may walk into a retail outlet no matter to buy whatever things. Therefore those who are producing e-liquids should try their level best to pack their stuff in customized display packaging containers made beautifully and designed artistically. It has been studied that more than half of the customers don’t make any hard and fast list of their shopping items before leaving their thresholds and decide on the run time while visiting a retail outlet or market what they should purchase and what they should not purchase. To grab the attention of such customers and to convince them to buy your products you may use display packaging boxes as an ideal tool. Gable Boxes As the number of things increase, identification of every single thing of the same type keeps becoming bigger and bigger issue. This issue results in the development of identity crisis. Nowadays almost all brands are facing this issue on large scale and trying to evolve the best possible way outs in order to deal with this issue. And out of some other techniques that the business peers suggest nowadays to deal with this issue, is the proper utilization of custom gable boxes. These boxes give prominence to the packed things. These boxes make the packed things beautiful and eye-catching. These elegantly styled boxes enhance the stature of the things and take these from an ordinary level to a higher class. Thus it is quite easy to understand that custom packaging is not only offering packaging solutions to the producers of various things instead it is providing many other services to the producers, wholesalers, retailers and end users and enabling them to increase their sales.
Procter & Gamble has announced significant progress with its European sustainability projects, as it seeks to meet its ‘Ambition 2030’ goals.
P&G has been working to drive the circular economy for recycled plastic in Europe through the use of circular resin in its hair care packaging (PET) and its Ariel liquid detergents bottles (HDPE).
Recycling Bubble Wrap® Brand Air Cellular Packaging
Their high-performance Bubble Wrap® Brand air cellular material is manufactured with a Barrier Bubble® layer that retains air and maintains its cushioning performance. This makes it highly reusable, greatly reducing the amount of packaging material that enters the waste stream. Wherever possible, we suggest you reuse Sealed Air® air cellular cushioning material. Sealed Air utilizes a manufacturing process that co-extrudes a nylon barrier with the polyethylene for better air retention which increases its useful life expectancy. The best way to keep materials out of the waste stream is to use them as long as possible.
If one cannot reuse Sealed Air® air cellular cushioning material, it can be returned to one of the locations listed .
Recycling Paper Packaging
Most Sealed Air®paper packaging products can be recycled with corrugated containers or as mixed paper. Those products which may include a polyethylene film backing should have the plastic backing removed before adding to the recycling stream, with the exception of Korrvu® suspension and retention packaging that can be recycled with the film in place. Sealed Air’s paper products are made of 100% recycled materials to help minimize environmental impact. TigerPad™ paper cushioning can be recycled with mixed paper. Additionally, the fiber is 100% renewable and all production scrap is reclaimed.
Recycling Korrvu® Packaging
Korrvu® packaging is manufactured using a standard corrugated fibreboard frame and can be easily recycled in the corrugated waste stream worldwide. Recycle Korrvu® packaging along with corrugated boxes through your normal recycling stream. Korrvu® packaging can be recycled with the film left in place. Corrugated hyrapulping facilities have been designed to recycle corrugated fibreboard which may include minor amounts of extraneous materials, such as plastic tape and labels commonly found on old corrugated containers (OCC). Korrvu® packaging is RESY approved for recycling in Germany and complies with all national and international requirements and mandates for disposal and recycling of packaging materials. Korrvu® packaging is shipped flat and assembled on-site, as needed. The high-performance design can easily be reused and is made from renewable cellulose paper fibers. It is easily recycled with common corrugated boxes.
Recycling Air Pillow Packaging
If you are sending Fill-Air®, Fill-Air® RF or Rapid Fill® material to for recycling, please do the following:
Deflate (by poking a hole in the bag) and flatten the bags.
Fold the flattened material and place it inside an appropriate sized envelope or small carton.
Affix the appropriate postage to the shipping envelope or carton.
Address the envelope or carton to our address.
Fill-Air® bags are re-useable. Please re-use them in other packages wherever possible. Fill-Air® RF inflatable packaging cushions can be manually reinflated with a drinking straw for reuse. Fill-Air®, Fill-Air® RF and Rapid Fill® bags may be recycled as described below.
Fill Air® Inflatable void fill products expand on-site. A cubic foot of inflated cells, when deflated, will lose 99.3% of its volume. The deflated cells can be sent to any of a number of Sealed Air locations where they will be recycled back into LDPE.
Bags can be sent for recycling to the facility listed to the right or can be dropped off at local stores, that collect low and high density polyethylene films. Go to How2Recycle.info for more information on local recycling drop off centers in your area.
What happens to the Fill-Air® and Rapid Fill® material once it is received at the recycle center?
Upon receipt of the material, it will be ground up and re-pelletized, so it can be used to make a variety of products from trash bags to automotive parts, which can also be recycled.
Instapak® Foam Return Program
This packaging material is comprised of a creamy yellow polyurethane foam encased in a silver, white or pink polyethylene film. The cushion (both foam and film) can be returned to Sealed Air. We have established 27 return centers worldwide for Instapak® foam cushions.
Instapak® foam requires less cushioning material in each pack, reducing package size and weight. By expanding on-site as much as 200 times, it reduces the number of trucks needed for distribution. Material can also be returned to any Sealed Air location. In those communities where municipal Waste-To- Energy (WTE) incineration facilities are available, Instapak® provides a positive waste-to-combustion contribution.
Recycling Polyethylene Foam
Committed to increasing sustainability by enhancing the performance of our PE foam products with decreased use of natural resources in manufacturing by increasing recycled content. Our PE foams are classified as #4 low-density PE (LDPE) material and can be recycled in LDPE recycling systems, including our Closed Loop Recycling program
. In countries, such as Germany, where laws mandate collection and recycling of used packaging, Sealed Air® polyethylene foams fit within the established infrastructure.