The new design is available for selected ranges, including the company’s Foaming Handwash, Multi Purpose Spray, Stain Gel and Washing Up Liquid. Smol says its bottles-for-life are designed to ‘look beautiful on the counter, not hidden under the sink’. The 300ml Foaming Handwash comes in four colourways - pistachio, petal, honey, and slate - while the 500ml cleaning and laundry bottles feature a two-tone metal aesthetic.
The bottles have been designed to work with Smol’s existing pumps and triggers, helping to reduce unnecessary waste.
Commenting on the launch, Matt Gandy, Chief Creative Officer at Smol, said: “Feedback from customers was that they loved our recycled plastic bottles but wanted another way to cut single-use plastic from their homes, while not compromising on aesthetics. Aluminium gives us the chance to offer durable, refillable alternatives that look great and still have a positive impact on the planet. We’ve chosen 100% recycled aluminium, which is harder and more expensive to source, but it’s the right thing to do.”
Earlier this year, Evolve Organic Beauty introduced two refills of its shower products in Pulpex’s fibre-based bottles, seeking to reduce packaging waste and marking their ‘first-ever’ commercial use in personal care. The bottles for the African Orange Aromatic Hand & Body Wash and Superfood Shine Shampoo products allow customers to refill at home, seeking to reduce packaging waste and enabling the bottles to be recycled alongside paper and cardboard.
More recently, personal care brand Wild revealed its refillable roll-on deodorant designed by Morrama, featuring plastic-free refills and aiming to bring circularity and convenience to the UK deodorant market. Developed in partnership with Shellworks, the 50ml refill is made from Vivomer - a compostable material said to break down completely in soil within a year.
