Absolut Vodka is embarking on a three-month test for its single-mould paper bottle – sold in British supermarket chain, Tesco – a significant milestone on its journey to create a 100 per cent bio-based bottle and reduce its CO2 emissions.
The paper bottle initiative is part of a wider collaboration with Paboco (the Paper Bottle Company) and their community of global brands, The Coca-Cola Company, Carlsberg, P&G and L’Oréal – to work collectively to help the drinks and packaging industries push the boundaries for sustainable packaging.