Spanish beverage company Estrella Damm has partnered with US-based packaging solution provider Graphic Packaging International (GPI) to introduce paperboard alternatives for its multipacks.
The beer company has launched a rounded-corner pack designed and developed by GPI. Formats for 6, 12 and 24-packs have so far been launched.
The packaging wraps tightly around the cans, protecting them from damage at all points in the supply chain.
This move is expected to save 99t of plastic a year.
Graphic Packaging innovation and design manager Ana González said: “This is the first structure of its kind in the beverage market. We have worked closely with Estrella Damm’s team to ensure that our plastic replacement solution is innovative and strengthens the brand.
“The elevated shelf appeal of this solution is the culmination of a long and successful collaboration between Graphic Packaging and Estrella Damm.”
GPI has installed the first of two QuikFlex machines to meet production and market needs.
Last month, GPI launched a recyclable paperboard packaging solution to help beverage brands meet their plastic reduction goals.
The Cap-It clip is designed for multipack polyethylene terephthalate (PET) or recycled (rPET) bottles. Made of renewable materials, it serves as a sustainable alternative to traditional shrink wrap packaging.
In October 2019, GPI launched KeelClip, a paperboard solution for various can styles and sizes and multiple product configurations.
To promote the solution, the company partnered with Belgian beverage firm Anheuser Busch InBev (AB InBev), who started using it for their brands last year.
New cardboard packaging estimated to eliminate 300 tonnes of plastic per year
Today, consumers expect more from the brands they trust. According to an IPSOS survey commissioned by Gillette, 69% of UK consumers surveyed believe they would be more likely to buy a product with sustainable packaging. This ecological awareness makes packaging a central concern. Indeed, reducing plastic waste has become a priority for users, to the point of becoming a key factor in purchasing and product loyalty.
Conscious of the desire of the people who use Gillette products to take a responsible approach and limit their carbon footprint, we are taking a step towards sustainability with new recyclable cardboard packaging for all our refillable razors. We estimate that this initiative will eliminate 300 tonnes of plastic in Europe in one year, the equivalent of more than 30 million bottles of water (estimation calculation based on previous year’s shipping volumes).
Cardboard packaging at the heart of the circular economy
In order to support our users on the road to recycling, our new packaging is made of cardboard and paper only. These materials are recognisable, easy to sort and recyclable. An important factor since 90% and 89% respectively of the consumers questioned in our study stated that paper and cardboard are materials that are easy to recycle properly.
Constantly looking for solutions and alternatives that are more respectful of the environment, our teams have chosen the circular economy. In fact, the cardboard and paper used to make up the box and holder of our refillable razors are made from used newspapers, magazines and cardboard. The outer box contains a minimum of 50% recycled material while the inner tray contains 95% recycled material. This is the packaging that has the highest recyclability rate in Europe. In fact, according to recent European Union data, 85.8% of cardboard and paper packaging is now recycled, making this material the perfect example of the efficiency of the circular economy in the territory.
The road to developing a 100% plastic-free box
It has taken years of work to gradually transition our plastic packaging to a more sustainable alternative made of cardboard. This evolution began in 2006 with the introduction of cardboard in our packaging. The use of cardboard in the packaging of our refillable razors has grown steadily until, as of 2016, more recyclable cardboard materials are used than plastics. This process has resulted in significant progress, and today we are able to offer a box made exclusively of sustainable and recyclable cardboard, 100% plastic-free.
ALPLA switched its PET Recycling Team plants in Wöllersdorf, Austria, and Radomsko, Poland to a mix of electricity from renewable sources in order to produce its carbon-neutral rPET.
“This step has already had a big impact on the carbon footprint of our food-grade regranulate – according to the calculations, emissions are cut by up to 90% compared with virgin material. The feedback from the market regarding this further development has been very good,” says Georg Lässer, head of recycling at ALPLA.
The company is now offering its customers carbon-neutral rPET based on the purchase of certificates. The remaining, unavoidable emissions relating, for example, to delivery of the input material to the plants, are then offset with carbon certificates.
“The world’s first carbon-neutral regranulate can make a significant contribution to climate protection and highlight the value of used plastics,” continues Lässer.
To offset its related carbon emissions, ALPLA has selected specific projects in cooperation with the climate neutrality alliance Klimaneutralitätsbündnis 2025 and the NGO Helioz.
A reforestation project in Nicaragua is being supported; meanwhile, in China, traditional coal-fired stoves are being replaced with ovens run on biomass. These not only vastly reduce emissions, but also prevent the health implications caused by harmful exhaust air.
In Ethiopia, 5,000 household packages (modern stoves, vegetable seeds, seedlings, training) are being financed. In regions in Asia and Africa, ALPLA is supporting Helioz, an organisation that provides solar devices that monitor water disinfection using PET bottles.
With the “world’s first” carbon-neutral rPET, ALPLA is hoping to help its customers to achieve their sustainability goals. “We are once again demonstrating that close collaboration between packaging developers, packaging manufacturers, and recycling experts can lead to solutions which set an example for the industry as a whole,” Lässer concludes.
According to the company, the flexible packaging industry is focused on addressing end-of-life issues, such as recyclability and composability. The adhesive holds the entire structure together and, to make the whole package compostable, the adhesive must also be compostable.
The new Flextra Evolution SF1000CP/XR2000CP is a 2K solventless adhesive that offers excellent design benefits, such as sound-dampening and adhesion to a variety of biodegradable film substrates from bar wrap to snack packaging.
The second product, Flextra Evolution WB1200CP/XR2200CP, is a water-based two-part system developed especially for paper-to-film laminations. It is fully compostable according to EN13432, ASTM D6400 standards, and is certified through the Biodegradable Products Institute (BPI), North America's certifier of compostable products packaging.
‘When people ask for a compostable adhesive, what they are likely asking for is a package with components that can be composted, and now, this can be brought to life with the help of our compostable adhesives throughout the supply chain,’ said Wayne Eklund, research scientist at H.B. Fuller.
‘These new solutions from our Flextra Evolution product line have similar performance to conventional multi-layer packaging adhesives, show great printability and appearance, and work seamlessly with standard equipment. Most importantly, in industrial composting facilities, the adhesives decompose with no toxic residue, microplastics, or other pollutants,’ concluded Eklund.
From Galaxy S7 To Galaxy S21: Our Journey to More Eco-Conscious Packaging
Since the release of the Galaxy S7 in 2016, Samsung has developed more eco-conscious packaging with each generation of the Galaxy S series. Throughout this journey, we had worked diligently to remove elements that could stand in the way of people easily recycling their product packaging after purchase.
The packaging for the Galaxy S21 series contains just 4%2 of the plastic used in the Galaxy S7 packaging, reducing waste generated per packaging unit by 49%. Similarly, the Galaxy S21 packaging contains only 58% of the paper used in that of the Galaxy S7, helping save some 44,802 trees a year.3 As a result of these continued sustainability efforts, we decreased the amount of carbon generated during the development of the Galaxy S21 series’ packaging by 50% compared to that of the Galaxy S7.4
Following extensive research into eco-conscious materials, the Galaxy S8’s packaging saw several evolutions compared to the previous Galaxy S series. We removed the magnet from inside the packaging along with the plastic in-box case for earphones, and the accessory tray – traditionally comprised of plastic – was made with paper-based material.
For the release of the Galaxy S9, we made an extra push towards reducing plastic waste. Samsung changed the device tray material from plastic to a pulp-mold material, integrating upcycled materials into our process.
For the Galaxy S10 and Galaxy S20, Samsung expanded eco-conscious changes to packaging. We replaced plastic with paper to tie together accessories, the package structure was simplified, and all the packaging trays for in-box accessories were integrated into one pulp-mold tray to cut down on unnecessary materials. Furthermore, the protective film was removed from accessories such as the charger plug and the USB connector, and the coating for all accessories was changed from a glossy finish to a more eco-conscious matte finish that hides fingerprints and is harder to scratch.
The packaging for our latest flagship device, the Galaxy S21 series, is the most eco-conscious product packaging within the Galaxy S series. Every box for the device is made with corrugated cardboard, instead of rigid paper, to improve recyclability. Accessories such as the charger plug and in-box earphones were removed to further minimize the amount of packaging and promote reuse and recycling habits among Galaxy users.
Promoting Resource Efficiency Into the Future
Despite emerging challenges around the availability of sustainable materials and productivity of global supply chains as a result of the COVID-19 pandemic, Samsung still has a responsibility to help combat climate change and protect the environment in everything we do.
At the end of 2020, we achieved our goal of using 100% recycled or sustainably-sourced paper packaging5 and now require paper suppliers to submit certifications and conform to international standards, such as the Forest Stewardship Council (FSC) certification. We recognize that our journey to shifting to a fully circular economy is not over.
Samsung continues to search for new and innovative eco-conscious materials for our product packaging, to discover new ways to minimize materials used and to optimize our product development processes. In advance of future product releases, Samsung will continue to make changes that provide people with more eco-conscious product and packaging experiences as we work together with our supply chain and our customers to create a more sustainable world.
The packaging is partially made of potato starches, a byproduct of producing French fries.
Alexia’s Organic Sweet Potato Fries and Organic Yukon Select Puffs will feature a special seal, identifying the plant-based packaging. Lamb Weston’s packaging team spent two years collaborating to create a sustainable packaging alternative and continue working to expand their sustainable packing efforts.
“Sustainability is a pillar of our packaging innovation strategy. By combining efforts with teams across the business we were able to create something innovative that will not only help reduce our carbon footprint, but also continue to deliver to our customers,” says Deb Dihel, Vice President of Innovation.
The new bag material lamination replaces a legacy oriented polypropylene (OPP) bag with LLDPE sealant layer.
“The bio-material is replacing LLDPE of our sealant layer,” says Casey Bettendorf, Senior Mgr Packaging Engineering on the Innovation Team. “OPP has proven to have many advantages that support our retail business, from its machineability to graphics. This effort is to reduce our footprint by utilizing more renewable resources at this point. Work is underway to expand this concept into a fully recyclable design.”
In the new lamination, 16% of the complete structure has been replaced with plant-based material. Annualized across both items equates to removing 8,928 lbs of PE and replacing it with bio-based material and a 6.5-ton reduction in CO2 emissions.
Tetra Pak today announces it is ready to deploy its portfolio of tethered cap solutions. The portfolio brings numerous benefits to food and beverage manufacturers and consumers, as the company builds on its vision of the most sustainable food package. These benefits include minimising litter, as the cap will stay attached to the package. The carbon footprint can also be reduced because the company’s tethered caps are planned to become available as a plant-based option, therefore increasing the renewable content of the package.
The new Schick Xtreme 3 Eco Glide razor is “the first and only disposable razor made from recycled plastic that’s also fully recyclable,” according to manufacturer Schick. “This innovative razor features unique Xtreme 3 flexible blade technology to adapt to and hug contours, plus 50 percent more aloe lubricant to settle sensitive skin. Its lightweight, easily portable handle has an ergonomic grip (made without rubber for easier recycling) that allows for superb control.”
The Xtreme 3 Eco Glide razor isn’t a fully new product per se, rather it is a differently manufactured version of Schick’s existing Xtreme 3 Disposable product line with a handle that uses recycled (and recyclable) polypropylene and thermoplastic elsastomer, rather than virgin.
The package for this greener version of the disposable razor also represents a departure from the original and concurrently existing Schick Xtreme 3 Disposable package, which has for some time consisted of a thermoformed biaxially oriented polypropylene (BOPP) tray with film lidding. Instead, the new Schick Xtreme Eco Glide variety is packaged in a kraft-style paperboard carton. This Schick Xtreme Eco Glide carton has no internal pieces, unlike the existing Schick Xtreme 3 Disposable thermoformed tray which uses with insert card. The carton is printed flexographically.
“The facing is approximately the same size, but the shape is obviously very different since the pack structure has changed,” says Natalya Utesheva, Senior Brand Manager at Schick.
This printed kraft paperboard carton should be recyclable in most municipalities, though the company can’t claim 100% in the case that certain recycling centers may not be able to handle impurities such as inks and glues. The new cartons are received at the Mexico City packaging facility as finished cartons, meaning they are printed, cut, creased, formed, and glued when they arrive. There, they are manually loaded with product and secured.
Notably, the original Schick Xtreme 3 Disposable razor handle got a sustainability profile improvement of its own by switching from virgin PETG, to 100% rPET post-consumer recycled content.
Seaweed-based packaging as a replacement for plastic will ease the waste management process because it is biodegradable and it will ensure that the packaging waste can return to the earth naturally. The reduction of plastic usage is going to reduce gas emissions too since production of plastic uses toxins and chemical materials which release carbon dioxide into the air and heavily contributes to air pollution. No more plastic waste also means no more plastic ends up in the ocean and it will help maintain seashore cleanliness.
Sir Kensington's has a publicly stated packaging goal to achieve 100% recyclable and 100% recycled content in rigid plastics and fiber by 2022. With the new packaging designs rolling out, the brand is now at 24.1% in their rigid plastics goal and 84% in their fiber materials.
Sir Kensington's fans will notice that the brand's labels have undergone an upgrade as well. Led by Art Director Edward Ubiera, the new Sir Kensington's packaging includes hand-drawn custom illustrations to communicate the lighthearted, quirky nature of the Sir Kensington's brand. "Sir Kensington's is always trying to balance between integrity and charm. We tried to have a bit more fun while bringing this world to our eaters," says Edward. All of Sir Kensington's products now proudly feature third party certifications on the front of their labels such as Non-GMO Project Verified and Certified Humane© Free Range eggs.
Concurrently, Sir Kensington's was also able to upgrade all the eggs in their supply chain to be Certified Organic. While maintaining their Certified Humane© Free Range commitment, they've raised the bar for themselves to a higher standard egg. This move is part of the brand's broader sourcing strategy to double the volume of Certified Organic ingredients by 2023. With the organic egg transition, the company has increased their investment in organic ingredients from a volume of 15.7% to 19.4%.
"We are so proud to have executed a brand refresh that not only speaks more directly to our fans but also moves forward many of our impact initiatives. As a Certified B Corporation, we truly believe in using business as a force for good and I'm confident that this is proof that we're moving in the right direction," says Alexandre Medeiros, Sir Kensington's General Manager.