The growing economies of East and West Africa, coupled with rising disposable incomes and expanding populations, are significantly boosting the markets for consumer products and driving rapid development in the printing and packaging industry across the continent.
As urbanization and mobility increase both in Africa and globally, there is a notable shift towards small packs and multipacks. This trend offers manufacturers new opportunities to encourage brand switching, while merchants benefit from space-saving packaging solutions that enhance shelf appeal and drive sales.
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Millennium Hall, Addis Ababa, Ethiopia
