September 2014

innovation in packaging is a major influencer on consumer purchasing decisions, according to new research by pelican communications.the report reveals that the purchasing decisions of almost four in 10 38.5 consumers are affected by innovations such as resealability, extended shelf life, ease of opening and interactive features such as qr codes. in addition, almost a quarter of those surveyed admitted that they had bought a product just because they liked the packaging.

budweiser has launched limited edition packaging to celebrate its global made for music platform. as part of the packs, there&rsquos also a new primary can design which mirrors the outer packaging. features a design themed around music fans having fun, striking budweiser red and white colours across the packs along with the made for music logo. the music themed packs are therefore the perfect accompaniment for fans celebrating gigs and festivals and is just part of our plan to bring more music experiences to the uk through the made for music platform.

menges roller expands roller capabilities for packaging marketmenges roller a leader in manufacturing &amp maintaining precision industrial rollers for the plastic and paper industries has extended its size capacity to 10 meters nearly 33 feet, with the purchase of a new stateoftheart&nbspmachine.for plastic and paper companies, rollers are very important components a roller can have a big impact on a converting factory&39s output quantity and product quality.menges&39 new machine utilizes the very latest computer controls to form precision groove patterns on roller covers m

shelfready packaging is not a priority. but there are others who view it differently, believing srp works well with pack design. when it&rsquos done correctly shelfready packaging srp has the ability to help a product fly off the shelves. in recent months a raft of eyecatching and highly innovative corrugated boxes has started to hit the aisles of the nation&rsquos supermarkets. sourcehttpwww.packagingnews.co.ukindepthtimetorethinkshelfreadycategoryfocuspoint…

if you hold a sheet close and blow on it, you&rsquoll see the famous face of marilyn monroe. blow on another sheet and a word will appear. a new iridescent plastic that reveals hidden images with a breath is described in a recent paper published in advanced materials. researchers at the university of michigan hope to use this technology for anticounterfeiting purposes, replacing the ubiquitous hologram stickers used on things like luxury handbags and passports with a humidityactivated logo or celebrity.

to promote the new colgate max night variant local pizzerias were supplied with special colgatebranded boxes for their dinner deliveries. the inside of the box was designed to look like the inside of a mouth.&nbsp the message reminded people to use colgate max night so their dinner breath does not become their morning breath. sourcehttpwww.boredpanda.comcreativeproductpackagingpart3

the brilliance tube platform introduced by the supplier of plastic packaging for pharmaceutical and medical products incorporates iml technology into packaging for fizzy tablets. combined with sanner&39s desiccants, for which it holds a patent filed in 1959, the tubes are best suited for effervescent tablets, notes the company, but are also compatible with conventional or coated tablets and other solid pharmaceutical products. iml technology offers customers a range of design options with a choice of textures and finishes, delivering a premium aesthetic experience.