A perfect example of Consumer awareness was witnessed when a consumer lodged a complaint against Cincinnati-based consumer giant P&G for violating California’s slack fill law, resulting P&G to shell out $850,000 towards civil penalties and costs. Moreover, Company is forced to change packaging of its entire line of Olay skin-care products as part of a settlement with California prosecutors, who had accused the company of misleading consumers by selling jars of face cream in packaging that was at times much larger than the contents.