October 2020

“This innovation enables us to strengthen the connection to our consumers in a new and unique way,” explains Martin Böhm, Chief Digital Officer at Beiersdorf. “With the interactive Google Lens technology, we can offer a customizable, multi-faceted brand experience directly on the product and at the point of sale. We are convinced that this technology and the way we use it as a brand can revolutionize the shopping experience,” Böhm continued.

As pharmaceutical manufacturers race to respond to the global health crisis with a vaccine, the need to protect any potential vaccine's temperature tolerance remains a priority. According to the WHO (World Health Organization), up to 50% of vaccines are wasted each year, often due to inadequate temperature control in supply chain.

Unlike aluminium or tin cans, this plastic bottle from ALPLA is extremely light and shock-resistant. The warm surface and transparent appearance along with the wide range of designs make this packaging solution particularly appealing for cosmetic products. The light weight results in less material being used and lower freight expenses, impacting positively on the carbon footprint. The bottle consists completely of PET and is therefore optimal for recycling. In addition, the internal coating that is quite typical for aluminium or tin cans is not needed for the PET bottle.

The Coalition will work to cement polypropylene’s status as a standard curbside recycling material through projects that enhance collection, sorting and processing in recycling facilities to increase the value and supply of recycled polypropylene (rPP), and reduce the need for virgin plastic used in packaging. According to a statement from Keurig Dr Pepper, this sponsorship supports the company’s broader efforts to reduce its plastic footprint.

To advance the sustainability features of its toothpaste tubes, Henkel uses Albéa’s proprietary Greenleaf tube technology, which enables the packaging to be fully recyclable wherever collection schemes are active. Greenleaf tubes are recognized by the Association of Plastic Recylers (USA) and Suez.Circpack (Europe) as technically recyclable within the existing, effective HDPE bottles recycling stream. What’s more, the unique tube-making technology uses a single-blown film, thus significantly reducing the product’s CO2 footprint.

Parkside has introduced a high-barrier compostable pack for household cleaning brand Homethings and its range of cleaning tablets. Part of the Park2Nature range of industrial and home compostable packaging solutions, the new pack is specifically designed to provide a functional and sustainable packaging option that benefits the environment without compromising performance. Homethings co-founder, Michael Aubrey, says, “Parkside’s willingness to work with us enabled us to push the boundaries of our packaging and create a customized laminate structure that is perfect for our cleaning product.

HolyGrail 2.0 is a pilot project facilitated by AIM, the European Brands Association, with the objective to prove the viability of digital watermarking technologies for accurate sorting and, consequently, higher-quality recycling. The project also aims to demonstrate the business case for digital watermarking at scale. It builds on initial research by Amcor’s partner, the Ellen MacArthur Foundation, into innovations to improve post-consumer recycling.