The design agency’s design raises the plight of the birds with illustrations picked out of gold. The 100 bottles include individually numbered labels, designed to evoke the craft of the Godawan’s homeland of Rajasthan.
Butterfly Cannon added: “The Godawan wordmark, a contemporary interpretation of a traditional local typeface, blooms from a colour-blocked horizon that conveys the vastness of the desert landscape, so crucial to the Godawan’s survival.