The initiative, organised by international non-governmental organisation (NGO) WasteAid and supported by sustainable packaging company Huhtamaki, aimed to give 18 waste collectors, in the Diepsloot community, north-east of Johannesburg, the skills, mentoring, and financial support they needed to improve their income. The programme culminated in a Dragon’s Den-style pitch day with the participants attempting to convince judges to help them turn their business ideas into a reality. But, after much deliberation, judges decided everyone was deserving of support.