Packaging does matter and if you want a real successof product, and not being attacked then you must take packaging seriously and sincerely. Afterall bears to attack humans and packaging protects,. So one should know how to tackle bear encounters if you plan to go hiking or camping. Same is the caseif you want to launch a product successfully, right packaging must be known. It may be a funny cartoon but bears do attack people. I picked up this picture from jet Airways magazine,
Sandeep Goyal