"Packaging is like a soul to the body". It provides life to the product by protecting it from environmental spoilage, gives shelf appeal, provides information to the end customer and many others. Often, packs are designed such that they directly conveys the "key role" of the product to the customer.
One such recent example is of natural supplement range from Alchem - Flexiqule . The pack is to be designed such that it matches with the highly technical product proposition providing flexibility i.e. freedom to move.
Key drivers included lifestyle positioning, high quality, and a notable emphasis on the user experience.
Packaging requirements - The pack needed to accommodate 30 soft gels and easily communicate a daily routine to promote regular use for maximum benefit and to alleviate long-term discomfort.
The challenging task is well accomplished by Burgopack which incorporated their award winning sliding mechanism to relate the ease of movement gained through continued use of Flexiqule with a tactile physical touchpoint.
Packaging features - 250gsm Arktika cover, and a CMYK Print with Silver foiling, UV spot and metallic pantone. This PvC/PvDC blister pack has been given a high-quality finish that was both pleasing to the eye and the touch, further engrossing the consumer in the brand experience.
In this fast-moving industry, design is paramount to the communication of a clear brand message – a feat the Flexiqule pack reflected perfectly, creating a driving force behind this successful product launch.
Customer feedback received for this pack is excellent and customers find the pack to be very convenient for product dispensing. Overall it is rated as an excellently designed smart and attractive pack
Video related to this product can be viewed here -
Source - PR from Burgopack received through email communication.
(Note - Packaging details and facts written in this blog are picked from the PR and author is not responsible for any incorrect stats. The blog is written solely for the purpose of knowledge sharing among Packaging Connection members and it's channels on social networks.)
