Advancing our mission to make self-care and health information accessible to all, Bayer Consumer Health UK, in partnership with Zappar, has introduced a new Accessible QR code (AQR) on its Canescool Soothing Gel Cream product packaging to help those who are blind or partially sighted.
Canescool is the world’s first women’s intimate health brand to adopt AQR codes on its product packaging and gives the over 200,000* women who are registered as blind or partially sighted in the UK improved access to information on its product.