UK foodservice specialist Fresh Direct has launched new, plastic-free packaging for its best-selling avocado twin-pack.
Fresh Direct said it marked the first time that the new packaging, developed by its avocado supply partner Westfalia Fruit, had been used in foodservice.
It replaces the current plastic packaging with a paper-based pack, which is made from actively managed, FSC-approved sources, where forests are regenerated as trees are replanted and is fully recyclable.