The pack was awarded under the ‘Food on the go’ category – a new addition to The Grocer’s New Product Awards developed to recognize innovation and sustainability progress in packaging design.
Available in 14g and 22g formats, the Paper Snap & Squeeze is designed for maximum convenience with a fold-and-snap action set to enable easy, mess-free dispensing in food-to-go applications, recipe boxes, and more.
The judging panel commended the “simple and effective concept”, which is currently served with porridge at Pret A Manger stores across the UK.
“Rowse Paper Snap & Squeeze has fantastic sustainability credentials,” said Samantha Mac Namara, senior brand manager at Rowse Honey. “Made from paper, it is fully recyclable and consistent with our sustainability strategy of reducing waste to landfill and limiting our environmental footprint.
“Paper Snap & Squeeze is an ingenious, mess-free, hygienic, and highly convenient way to provide single servings of 100% pure and natural Rowse honey in cafés, restaurants, canteens, delis, hotels, hospitals, food boxes, and a range of other food settings. We also anticipate it becoming a highly popular choice for families, commuters, and anyone on the go as it is ideal for portion control and highly portable.
“We developed Paper Snap & Squeeze in response to customer and consumer feedback and are delighted that our efforts to develop alternative and innovative packaging, addressing both convenience and sustainability concerns, have been rewarded with a Gold Medal at the Grocer’s Awards, which for the first time, rewarded packaging innovation as well as new product development.”
In its own effort to optimize honey packaging, Breitsamer Honig has applied a flip-top lid closure to the screw cap of its jars. This is designed to reduce contact between the lid and the honey, thus preventing the lid from getting stuck between uses.
Additionally, the UK Packaging Awards 2023 recently named the recycle-ready flowpack for Cathedral City grated cheese the ‘Flexible Plastic Pack of the Year’. Developed by Amcor and Saputo Dairy UK, the pack claims to reduce the carbon footprint of its previous design by 47%.
