JDO’s design enhances the Absolut bottle’s sleekness while preserving its iconic silhouette. The labels interact, generating a sense of depth, drama, and engagement.
The artwork cleverly utilizes the front and back labels to create an enchanting stained-glass effect, showcasing a mosaic pattern at the bottle’s center.
Deb Dasgupta, global vice president of marketing at Absolut Vodka, expressed, “Absolut Mosaik, as part of the Born to Mix brand values, is our latest launch that represents Absolut’s ongoing commitment to celebrating the power of diversity.