following a recent name transformation, taxi studio, which is a design agency, has developed a new illustrative and typographic treatment for harriet wilson&rsquos ice cream brand jolly nice. harriet wilson is a gloucestershirebased entrepreneur. the revamp is for positioning the product in a direct competition with more wellknown luxury ice cream brands. taxi studio was in charge of complete brand strategy that included naming, packaging design, positioning, the visual identity, tone of voice and copywriting. spencer buck is the creative director at taxi studio.