French luxury goods company LVMH has adopted LIMEX Pellet (injection moulding grade) of Japanese firm TBM for skincare packaging launched under LVMH’s brand, KENDO’s OLEHENRIKSEN.
LIMEX Pellet, a material mainly made from limestone, is said to be the first-to-market packaging and shows the commitment of LVMH, KENDO, and OLEHENRIKSEN to increased sustainability.
TBM said that the LIMEX Pellet is part of its efforts to switch the main packaging components from OLEHENRIKSEN to more environmentally friendly materials, including glass, bio-resin, and PCR.