Pernod Ricard-owned Beefeater has unveiled Crown Jewel Gin. The ultra-premium gin’s bespoke ruby-colored bottle (Stoelzle) was conceived by London-based creative agency Boundless Brand Design, drawing inspiration from Crown Jewels at the Tower of London.
The bespoke bottle, engraved in the mold, has a rectangular shape evocative of the bricks typical of Londonian architecture. The facing and neck labels (MCC) were both printed on Avery Dennison’s Fasson Bright Silver Foil, with gold color overprint. A tactile varnish applied to the labels produces an embossed effect.