December
30
/ 2025
Body scrub brand Tree Hut announced a new brand identity, “Uncontain Yourself,” that is an invitation for people to have fun and own their “everything shower” experience.
Driven by the brand’s rapid growth, cultural relevance, and a deep connection with its loyal social community, this glow up brings Tree Hut’s fragrance, creativity, and expressive take to the forefront.
The full relaunch of the brand’s ecosystem, revealing a refreshed logo, packaging, website, and social presence that embraces self-expression, officially debuted on Christmas Day with a national ad premiere on Netflix, marking a bold new chapter for the brand.
Luis Garcia, Chief Marketing Officer at Tree Hut, said,
