By scanning the AQR code on the front-of-pack, shoppers can access the Be My Eyes app, connecting them to a volunteer for live cooking instructions or to a virtual AI-chat bot utilizing Chat GPT-4 capabilities to address recipe or cooking questions.
The FMCG giant will use the AQR codes to provide product information such as usage direction, recycling and ingredient information and nutritional value, interacting with standard smartphone accessibility through the Be My Eyes app to share information via audio description or displaying information in larger text.