bag in box system for carbonated beverages, beer, sparklin wine, coke and carbonated water. cheap and simple construction, just one cardboard part more needed in the box many different solutions for handpacking and errecting machines. in many cases drinkinbox is more costeffective than the conventional bib. more often than not it is similarly priced and only occasionally a little more expensive in certain circumstances. new marketing opportunities due to the novel packaging idea. more marketing space, more freedom for creative design.