where once the packaging was the primary function of protecting the product, its role has now evolved into more subjective value. turn creative expression support, over from a limited partnership or just editing operation in the framework of a special series, the packaging may reveal different aspects and functions of the tool for sale through the role of differentiation without forgetting the primary function of protection adapted to the constraints of environmental protection. and as part of the shoes and especially sneakers, creativity brands does not seem to have limits. discovery of 10 examples of creative shoe boxes in the suite and in the dedicated gallerynewton running&rsquos ecopackaginga packaging sneakers rather innovative and ecofriendly created by the advertising agency tda & design newton running. viareebok extra gripa great idea to packaging for the range of reebok shoes for climbing created by mccann erickson india agency. viaconverse 100th anniversary packa very good idea converse to celebrate 100 years through a packaging both original and useful. the idea the packaging is simply composed of small books on the history of the brand and its models. via  nike stadium packagingconceived by publicis singaporewinning cannes lions in 2007, a very impacting nike shoe packaging that transforms into a football stadium when open. viaclot x nike air force 1created by nike in collaboration with clot at the chinese new year, a collector rather original packaging, red and hexagonal, inspired chinese candy boxes to pack his special series nike clot air force 1 viaconcepts x blue lobster nike sb dunk low premiumstill a very nice nike collector packaging for its model limited edition blue lobster concepts x nike sb dunk low premium that comes in a package typical molded polystyrene fishmongers. viababy star shoe boxwhile we thought the triangle booked toblerone chocolate, ronny poon imagined this triangular packaging for the special series chuck taylor converse baby all stars. the box is closed by a lace real nice via« milli » sneaker packaging conceptinspired by a bullet, a concept of running shoes packaging designed by the canadian student capilano university jenny kim. called "milli" his sound refers to "millimeter" for class actions, but also to "millusecond" because it is often what holds the sprint victory. viatimberland x concepts packagingonce hexagonal packaging for this special series outcome of collaboration between timberland and created by creative concepts pilot studio based in boston. vianike debuts limited edition transformers collectionin the transformers trend is nike who gets stuck with its special series dedicated to the eponymous characters. the result a whole range consists of the nike zoom flight club, nike zoom fp and nike sharkalaid who sees himself dressed and wrapped in the colors of the film in packaging worthy of figurines found in toys rays. viafor more photos, visit the gallery with 30 dedicated visuals that show in detail all the designs presented above. it&39s here 
