aristocrat group ascc plans to unveil new packaging this spring when the company releases a new product designed to offer consumers a new level of convenience."we&39re very excited to debut some brandnew marketing and design choices with our latest product," said ascc ceo robert federowicz. "it&39s going to be a premiumquality spirit that stands out proudly on the store shelf as well as in your cocktail. we are quite literally creating a new segment in our industry. we think it&39s going to be an instant hit in the marketplace."after more than a year of research and design, ascc and its partners have developed what the company believes is a groundbreaking new category of distilled spirits packaging. the group has taken examples and concepts from packaging methodologies across several different industries and applied them to a brilliant new product in the distilled spirits world.the new brand will be totally distinct from other brands in the alcoholic beverages sector, offering innovative packaging and smooth drinkability at an attractive price point. the new product will be carefully targeted to capitalize on the consistent growth enjoyed by the u.s. marketplace.source company press release 
