belgiumbased martens brouwerij has launched a new beer brand using digitally printed pet bottles which come to life using a smartphone app. this new brand of beer, &lsquodagschotel&rsquo, features the faces of several belgian tv actors. when the app is used, the characters deliver special performances on the smartphone. when two bottles are brought together, the app brings to life a dialogue between the characters &ndash resulting in talking bottles. khs and nmp systems were able to offer both the plasmax freshsafepet barrier coating for enhanced shelf life, and direct print powered by khs &ndash an industrialscale digital printing process with lowmigration uv cure inks which provides a foodsafe solution for pet bottles. according to nmp systems&39 phil johnson, &ldquothe breakthrough technology of digital printing onto pet would enable beverage companies to change graphics within hours instead of weeks, and create new forms of consumer experience in a digital world.&rdquo
