be it pharmaceuticals, food, cosmetics, toothpastes, technical or household products, tubes do extremely well by their exceptional properties. they fulfil with consumer requirements and give the filler a competitive advantage over the marketplace. safety of fillings one of the main properties of a packaging is the safety of the filling. for whatsoever reason, if a filling is spoilt, consumer loses his confidence in the product gets lost and along with it all supplies needed for its production. this is absolutely environmental and economic disaster. whether aluminium as complete barrier or ceramics barrier materials or other multilayer constitutions with plastic, flexible tubes provide efficient protection of the fillings and hence safeguard the shelf life of products. convenience user friendliness generally, tubes contain valuable and sensitive fillings. in such cases, the reasonable dosage of the product is of main interest to the customer. tubes provide the opportunity to apply precious active ingredients cautiously in a hygienic and controlled manner. for low viscosity products, there are even pin hole orifices. tubes are clean, unbreakable, and small and light which facilitates the product to be easily, hygienically and safely dispensed in a controlled way. these tubes are also beneficial for travelling where we have only limited space available. due to the resilient nature of tubes, they are appropriate for use in a lot of different environments from the beach to the bathroom to the workshop. ecofriendliness of the tubes till the late 80s, tubes were being packed in carton boxes before being offered on the shelf of the supermarket. with the rising number of the standup tube, this has changed fundamentally. the big cap allowed the tube to go without cartons and dispense resulting in lessening packaging waste. apart from pharmaceutical tubes today &ndash most of the tubes do not need a protective outer carton. along with the thickness of aluminium, laminate and plastic layers are restricted to the absolute least to secure indispensible packaging functions. along with all those advantages, aluminium is completely recyclable, and plastic materials are either energetically recoverable or recyclable. counterfeiting &ndash not allowed these days, packaging cannot be too careful. in times of counterfeiting, shoplifting and tampering, no area is invulnerable from these salessapping, branddamaging activities. luckily, there are few measures they can undertake to keep brand equity intact and safeguard their products from harm. much inventive advancement aimed to offset threats to brands is offered by tubes. for security purposes, tubes with holographic materials are great. along with holograms offering a distinctive appearance with shifting patterns and colours, the production process also presents an obstruction to counterfeiters as it is relatively expensive and requires specialised equipment. source of information httpwww.etmaonline.orgfrontcontent.phpidcat107